There are reasons to believe that Google has clamped down heavily on attempts at marketing just for SEO over the past few years. In the past, SEO was more about stuffing of keywords into context and thereby trying to come out with as many backlinks as possible. However, things have changed a lot over the past few years and today Google wants your articles and contents to target those who are reading it, i.e. human beings. They do not want your content or your SEO campaign to be centered on the basic tenets on which SEO has been built. So there is a common question that comes into the mind of many people. Is this the end of SEO as we have known it for the past many decades? Or is there something more to it. Let us try and find answers for the same over the next few lines.
Is It The End Game For SEO?
The answer is no and there are no reasons to believe that the concept of SEO is fading into oblivion. SEO will never die nor has it died ever. If you look at 60% of B2B marketers, they will continue to use SEO as the most important aspect when it comes to generating leads. However, it is right. There is a change in the way in which you target SEO. These days targeting SEO is focused more on human popularity. The SEO campaigns and plans that you plan to build have to take this new aspect into account. Hence, people have to learn to see SEO in this new light and changed circumstances. Google today want only the most popular sites to be listed at the top of their search engine rankings rather than going in by keyword popularity and other such attributes. Yes, they do have a technology to make this possible. That is the reason as to why two entities can do the same search and yet get two different results. This is because everything is based on what the searchers have done in the past.
Content Continues To Be King
SEO is now being driven entirely by content alone. Is somebody has a chance to see your website using Google regularly it is quite likely that they will continue to see your website again and again when they perform the relevant search. Therefore, content continues to be king and you have to ensure that as an SEO specialist in Oklahoma City, you are alive to this new reality on the ground.
For this to happen you should be aware of the content that you need to produce. The content has to be focused and directed towards a specific niche. It would be wrong for you to satisfy everyone with everything that you can think of. If you do so, you are most likely to fail. You should be in a position to drill down and see that you have the right niches and only then will you be able to find the right audiences. This might mean lesser traffic, but this hardly matters because your traffic will be more targeted compared to what it was a few years back.
The Final Word
Because of the above, it would be wrong to assume that the day of SEO are over and we are entering a new phase of digital marketing in Oklahoma City.