The calls are important for any business. Many companies treat the phone calls from the customers as a black box. When the call comes in, the sales might rise. But nobody can really tell from where these calls are coming. Hence, it is important to have one of the best and most effective call track software. These call tracking tools and software can track down from where these calls are coming from and many more other essential data like caller profile, duration etc. If you have a business of your own, then it is very important to consider investing in one such tool. But when you are buying one, you need to consider some of the important features.
Features to be considered
Some of the most essential features that you must consider are:
- Caller profiles
One of the most important features that you must look for in the call tracking tool is the caller profile. With the help of this feature you can get all the essential details about the call such as their device, location and time or duration of the call etc. These pieces of information are important and you can use these for future references too.
- CRM Integration
Another important feature to have in your call tracking software is the CRM integration. If you have this feature then the software program will integrate all the relevant details from the system’s caller profile to the contact records. This is important to consider as this can help you in your marketing strategies too.
- Real-time analysis
The next most essential features to have in your call tracking software is the real-time analytics. With the help of this, you can access and analyze all the important information. The analytics can improve the ability to deliver the best and most amazing call experience. You can also customize the call based on the analysis so that it can provide highest conversions.
- Call recording
Another important feature to notice is the call recording. This is important for better development and improvement of the sales team. You have to make sure that the call tracking and recording is in place when your customer executives are on call with your customers. You can later listen to these recordings for analyzing the potential opportunities to improve your business and to know more about the performance of customer care executives.
- Tracking of keywords
Though the calls are important mainly, you still need to figure out from where these calls are coming. With the help of the keyword tracking feature in your call track software, you can track which keyword is bringing more calls to your company. This can help you in analyzing the effectiveness of the keywords. It will be easier to curate the marketing strategies based on that.
So, these are some of the important features that you have to notice about the call track software. When you are buying one of these tools for your business, do not miss any of these above mentioned features. Each and every feature, mentioned above, is important and can produce great result.